Now that we’ve learnt Social Media Marketing basics, lets look at how to do paid marketing on Social Media.
Social Media Marketing can help businesses connect with their target audience efficiently. You can target users not only based on their demographics like location, age, gender, occupation, marital status, education etc but also on their interests and behavior patterns on the platform like what they have shared or liked earlier etc. It is a gold mine of data that helps businesses focus on exactly the kind of consumer that will be interested in your products or services.
All social platforms allow you to measure the effectiveness of your campaigns like how many people did your post reach and how many leads, signups or conversions you got from it. Click through rates and conversions are the ultimate goal for any marketer and most social platforms allow you to measure those (these terms have been explained here) thus allowing you to measure the ROI on your marketing budget.
To run a social media marketing campaign effectively, your social media marketing manager or your social media agency needs to closely monitor the SMM panel to track every post and its performance closely and keep testing different ad copies and creatives to see what gets maximum click throughs and conversions and measure your ROIs for each post. We’ll look at how to set up a social media marketing campaign here.