Looking for how to improve your SEO? Find some tips for higher rankings and traffic through Search Engine Optimization. SEO is most important aspect of digital marketing. Keywords have a direct impact on how well your articles rank, which is why it is essential to pick them carefully. I’ve seen brands follow a haphazard approach with keywords, targeting every single relevant keyword possible and ending up with duplicate content on their website, and needless to say, this is the wrong approach. Instead of trying to rank for all potential keywords, you must choose those that add the most value to your content (and audience’s needs) and pepper your content with similar keywords if necessary. The key to doing so lies in effective keyword research.
How to select keywords for SEO?
Expand your search range
If you’re selling diamonds, don’t just look for keywords with the word diamond in it. Try and consider the multiple use cases of your products and then use keywords that corelate with them. This not only helps you get into the mindset of your consumer and target them with content that’s generated just for them, but also helps you rank for different types of searches. So, for instance, if we consider the diamond example once again, it makes sense to include keywords like wedding rings, earrings, and so on.
Don’t stick to high ranking keywords
While going through a list of keywords, you may end up prioritising those with high search volumes over those with lower search volumes, believing that as more people are searching for these, you’re more likely to rank. While this is a common belief, it is completely untrue. It makes more sense to target keywords with a lower search volume because you’re less likely to face heavy competition. As you continue to improve your rankings with keywords with lower search volumes, you can gain enough credibility on search engines to warrant competing for high volume keywords.
How to create SEO friendly content?
Create long-form, relevant content
Content creation is the key to nailing search engine marketing. You can use the most ideal keywords for your brand but if you’re creating badly written, grammatically incorrect, and irrelevant content, your website will just not rank. New search engine algorithms dictate that you create long-form content, typically between 1000-2000 words. The content must also be highly informational, helping consumers understand as much as they can about their queries, which is something that can impact your bounce rate and improve your search engine rankings.
Finally, from an SEO standpoint, you must also include the keywords in:
- The URL
- Meta descriptions
- Image file paths
- Anchor text
- Page copy
Doing so can ensure that search engine crawlers correctly identify your content when a consumer punches in a search, helping you rank accordingly.
Using the right keywords has a strong impact on the way your website ranks on search engines, which is why you must take the process of finding keywords quite seriously.